Building a dual-brand property website with WordPress and Kadence WP
The Client
Sanctuary Lettings Ltd is a new estate agent and property management company based in Leicestershire. Alongside their core lettings business, they also operate a sister brand, Sanctuary Serviced Accommodation, which focuses on short-term rentals for business and leisure travellers.
The challenge was to create a single website that clearly communicated both offerings while speaking to two very different audiences: landlords and tenants.
The Brief
Sanctuary Lettings needed a modern, professional website that would:
- Clearly present their services to landlords and tenants
- Introduce both Sanctuary brands without confusion
- Support future growth with a scalable structure
- Capture email signups for ongoing communication
- Be easy to manage in-house
The site also needed to feel welcoming and trustworthy, reflecting the idea of Sanctuary as a brand built around care, quality, and community.
Our Approach
We designed and built the website using WordPress and Kadence WP, giving Sanctuary Lettings a flexible and high-performing platform that can evolve as the business grows.
From the start, the project focused on clarity and user journeys. Rather than overwhelming visitors with too much information, we structured the site around three key paths:
- Landlords
- Tenants
- Short-term guests
This ensured each audience could quickly find what was relevant to them.
Key Features
Dual-brand structure
The site introduces both Sanctuary Lettings and Sanctuary Serviced Accommodation in a simple and natural way, allowing each brand to benefit from shared visibility without diluting its message.
Clear service pages
Dedicated Landlords and Tenants pages explain services in plain English, supported by strong calls to action and friendly, accessible copy.
Email integration
Custom email signup forms were integrated with Mailchimp, allowing Sanctuary to build segmented mailing lists for landlords and tenants.
Property listings
The blog system was adapted to work as a property feed, with categories for long-term and short-term lets.
Responsive design
The website is fully optimised for mobile, tablet, and desktop, ensuring a smooth experience across all devices.
The Result
Sanctuary Lettings now has a professional online presence that:
- Builds trust with landlords and tenants
- Clearly explains two distinct services
- Supports lead generation through email signups
- Is easy to manage and update internally
Most importantly, the site provides a strong foundation for future growth, including SEO, content marketing, and expansion of both Sanctuary brands.
Why This Project Worked
This project was a great example of how good structure and clear messaging can make a complex offering feel simple.
By combining thoughtful content with a flexible WordPress build, Sanctuary Lettings received a website that not only looks good but works hard as a business tool.
Looking Ahead
At PRAZEWORKS Digital, we focus on creating websites that are practical, scalable, and built around real user needs. Sanctuary Lettings is a perfect example of that approach in action.
Need a website and brand identity that works as hard as you do?
Let’s chat. Get in touch →
